Integrity with your blog audience and public speaking audience.
One of the things you’ll want begin thinking about as your become a speaker is creating a blog. Building an audience of followers can turn into raving fans who buy later. But the first benefit of a blog is to bring value to the community and develop trust. It’s really blog marketing 101. But you can take this common principle one step further.
One of the most valuable resources you have for building your reputation in marketing your blog and business is the customer experience. And at the center of every great customer experience is one key element to building lasting, trusting customer relationships is integrity.
Having integrity in blogging and public speaking is about living consistent with our own morals in everything we do. We show consistency and honesty during each blog post and speaking engagement. And when we do make mistakes, we acknowledge it, fix it, and apologize for the inconvenience. We don’t look for someone or something to blame. Think about your own life and interaction with the companies that provide your Internet, phone or television services.
- Are they easy to get in contact with?
- Do they respond promptly to your issues or concerns?
- Do they go above and beyond to make sure the customer feels cared for?
- Do they swiftly remedy billing errors and refund the difference in full?