Become a Motivational Speaker

There’s something dignifying and honoring about being introduced as the motivational speaker. It also presents several advantages. Your introducer can “sing your praises,” and this is the best opportunity to have your accomplishments mentioned without.
Most speakers in their motivational speaking career, including myself, have typewritten large print introductions (our “matches”) that they can hand to the introducer to read about our speaking career.


I have different ones, depending upon my topic and my audience. I suggest sending your “Intro” to your “Introducer” to give them time to review it, insert their own comments, and practice it. I usually jokingly warn them against reading what I sent, and beg them not to say, “James has asked that I read this to introduce him.” If that happens, we have essentially just boasted about ourselves. Do that and we’ve just doused the kindling we are attempting to light. Theoretically, wet wood can burn, but it takes a long, long time to ignite.

You only have a brief window of opportunity to “light the fire” and capture the attention of your audience that you are speaking to. The first thirty seconds will determine whether your audience is going to fully listen and participate with you, or tune out the motivational speaker.
Think of the television industry. They understand that they have half a minute to capture your attention, or you’ll start channel surfing. Millions of dollars are invested to maximize the impact of those opening moments. Pay attention to the “tease” of television shows, and you’ll see countless examples of “lighting up.” One question I ask in my training workshops is, “Can you envision every
member of the audience you are speaking to holding remote controls in their hands and pointing them at
you as the motivational speaker?” I picture this and I’m determined to remove any of their temptations to change channels or hit the mute button.


Today’s audiences expect much more than did audiences in the past. They are
ready and willing channel surfers. So we had better ignite a bright fire, and ignite it
quickly. It is critical to grab their attention immediately. Notice how the best motivational speakers are able to employ humor right in the intro. You’ve heard the old maxim, “always open with a joke.” I would suggest, whenever possible, to use humor because there’s nothing like laughter to loosen up people. Moreover, all three of these examples demonstrate a keen awareness of the audience. Phil Town is a great speaker and is purposeful, humorous and captivating. In short, they showcase the art of a motivational speaking job.


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