Let me offer you one self evaluation that will help you qualify yourself for the public speaking industry. The great English poet and artist William Blake said it best when he described the energy he felt as a writer: “Sparks emit from my fingertips, in anticipation of my day’s vocation.” That is it! Step one in making a decision to go after a public speaking job is passion. It’s as if you have a burning desire to become speaker. Do you remember the 60′s rock singer Janis Joplin? She not my favorite but one thing I do admire about Janis Joplin is — she had passion.  Her passion comes through in her songs. And when I listen to her stirring music, I hear someone who has set her soul on fire. There are many times when I am contemplating making a statement to an audience that may be a bit risky, and I glance down and see Janis’s picture in my notebook, and she literally encourages me, saying: Say it, man.  Go for it! Speak like it’s the last time you’re going to speak.  It may be the hundredth time you’ve said these things, but it’s the first time they’ve heard it.  So, go for it!

Janis= Passion. Passion,” contends Richard Chang, “is not a privilege of the fortunate few, it is a right and a power that we all possess.” Passion, then, is neither a gift nor a talent.  It is a choice, a decision. In my training course for speakers I help you identify your “Passion Point” in your presentations. Every great keynote speech must have one.  Practice and rehearse with the great passion and it will generate within you. Make it something you believe in, and you’ll be on fire every time and keep your audiences enthralled.

I have different ones, depending upon my topic and my audience. I suggest sending your “Intro” to your “Introducer” to give them time to review it, insert their own comments, and practice it. I usually jokingly warn them against reading what I sent, and beg them not to say, “James has asked that I read this to introduce him.” If that happens, we have essentially just boasted about ourselves. Do that and we’ve just doused the kindling we are attempting to light. Theoretically, wet wood can burn, but it takes a long, long time to ignite.

You only have a brief window of opportunity to “light the fire” and capture the attention of your audience that you are speaking to. The first thirty seconds will determine whether your audience is going to fully listen and participate with you, or tune out the motivational speaker.
Think of the television industry. They understand that they have half a minute to capture your attention, or you’ll start channel surfing. Millions of dollars are invested to maximize the impact of those opening moments. Pay attention to the “tease” of television shows, and you’ll see countless examples of “lighting up.” One question I ask in my training workshops is, “Can you envision every
member of the audience you are speaking to holding remote controls in their hands and pointing them at
you as the motivational speaker?” I picture this and I’m determined to remove any of their temptations to change channels or hit the mute button.

Today’s audiences expect much more than did audiences in the past. They are
ready and willing channel surfers. So we had better ignite a bright fire, and ignite it
quickly. It is critical to grab their attention immediately. Notice how the best motivational speakers are able to employ humor right in the intro. You’ve heard the old maxim, “always open with a joke.” I would suggest, whenever possible, to use humor because there’s nothing like laughter to loosen up people. Moreover, all three of these examples demonstrate a keen awareness of the audience.  In short, they showcase the art of a motivational speaking job.