The Motivational Speaker Business
Starting a career in the speaker business is like building a big fire. The bigger the fire the greater your income and impact in this analogy.
First you have to start the fire by gathering twigs of skill in Motivational Speaking. This first one may be for pay or “no fee” but you prepare for it as if it is paying $100,000 for a keynote speech. Twigs simply refuse to stack themselves. Carelessly tossing a handful of kindling into the fire pit yields nothing but wasted time and wasted matches. “Stacking twigs” for a public speaking presentation requires meticulous attention as well. It includes such things as arriving early at the site of the event – not ten minutes or half an hour early, but early enough to check, recheck, and connect. Other “twigs” to “stack”:
• Has the room been set up properly?
• Are there enough chairs?
• Does the lighting suit our purposes?
• Have we completed a sound check?
• Did we make sure the lavaliere would be effective while roaming the stage?
• What if we roam the room?
• Is the battery in the mike system fresh?
• Where is the thermostat?
• Who do we contact for technical problems?
• Has a glass of water been poured?
• Are we recording this presentation?
• Is our system ready?
• Are the batteries fresh?
• Is that smoke alarm too close for that special pyrotechnic effect?
• What if the “fireball” is tossed in that direction instead?
• Are the chairs in the audience too close together to permit “intimate” roaming?
• Where are the exits, in case of an emergency? (“fireball”)
• That group singing and shouting next door could be a problem!
• When does their meeting end?
And on and on — twig by twig, we stack for success as a Motivational Speaker. Assuming all of this is done, the next phase of “stacking” is greeting and meeting people as they come in, being sure to give each person you meet your full attention. Sometimes you’ll get some great material for your speech just doing this. One time I was asked to do a public keynote speech at a school.
My motivational speech was prepared beforehand, but I’d never spoken to this group before since I had become a speaker. There
was a dinner before the speech (and may I just mention that they served the finest tri-tip he audience members were parents of children attending this school. Again,
my speech was prepared, but I didn’t think I had enough of the personal touch. When
the call came to get in line, I took my notepad with me, and started meeting people in
line. I’d introduce myself as the evening’s Motivational Speaker and began asking them questions:
“Can you tell me what you like about this school?”
“Why do you have your child attend this school?”
“Who is your favorite teacher here and why?”
I “stacked” some very humorous and heartwarming quotes. Every time I got to the head of the line, I’d excuse myself, and go to the back of the line, still meeting people, interviewing and taking notes. After an hour of doing this, I was extremely hungry, but I had ten excellent interviews, of which I used the top five in my speech. Mentioning their names, their children’s names, quoting their statements, praising the school and its teachers—it made all the difference. I believe it is important to note that I had my speech fully ready and practiced beforehand. I had gathered my wood. Consequently, I had time to further personalize and customize it with these “twigs” in the final hour before “showtime.”
Too many Motivational Speakers spend that hour putting the final touches on their basic
keynote speech and, unfortunately, miss an opportunity to better connect with their listeners. I’ve been blessed to attend an international customer service seminar for the
past few years and heard lots of great Motivational Speakers. But I’ve noticed only one speaker has ever come out prior to his or her speech to meet audience members. That was Dr. Stephen Covey.
Turns out he is one of the most in demand Motivational Speakers
How to Become a Motivational Speaker Tip #3
After registration, about two months before the public speaking job, we send out aconfirmation e-mail reiterating our request that they prepare this five to seven minute delivery. Three days before the workshop, we again send a reminder about the workshop and the presentation. So each attendee receives a course description and two reminder e-mails. And yet, when I stand before them and say, “Now, of course, you all have your presentations this afternoon,” I’m met with a room full of confused “it’s-the-first-time-I’ve ever-heard-about-it” expressions. “What?” I add. “You didn’t know?”
It never fails to amaze me that top speaking professionals, working for a top company, will
come to a presentation skills workshop without a presentation! Moreover, these speaking
presentations are being video-taped and conducted, not only in front of their peers, but
also many times in front of their bosses. Still, remarkably, many do not prepare.
Often, I’ll try to break the “avoidance-syndrome” tension by reading those e-mails
aloud, evoking some embarrassed chuckling and confessions of “Oh yeah, you’re right.”
(I sincerely believe that if I didn’t read these “Exhibit A Evidences” to them, there would
still be a few who would stubbornly hold to the claim that they’d never heard about the
presentation requirement.)At this point, the room energy is comprised of a dangerous combination of
embarrassment and guilt. So I use humor to make the bitter truth more palatable. I
offer the following explanation: You probably did peruse the course description and signed up for the
course with every intention of doing a good job on your presentation for
yourselves, your peers, and your supervisors. You knew that it was important
and would be beneficial to your speaking careers, but you still had some time. Procrastination in preparing to speak is toxic potion for one who wants to become a motivational speaker.You can’t wing it you have to take the prep time that is necessary for every presentation. I’ve heard people describe their talents as not needing preparation that they think better on their feet. You are deceived. It takes:
…reading for your speech
…note-taking for your speaking opportunity
…outlining for your speaking opportunity
…writing for your speaking opportunity
…editing for your speaking opportunity
…memorizing for your speaking opportunity
…developing supplementary materials for your speaking opportunity
…finding appropriate props
…and as many essential etceteras as you can shake a stick at!
Don’t make the mistake of so many who start in this industry and then bomb when they have to stand and deliver. It takes preparation for public speaking…lots of preparation to become a motivational speaker.
How to Become a Motivational Speaker Tip#1
By James Lloyd
Starting your job in motivational speaking is no easy task. I always advise everyone to not quit their day job until they have a full understanding of what are the entry level tools required for a speaking career. The speaking business, in many ways, parallels the entertainment business. When the hit show American Idol rolls into your city for auditions reports of 4000 plus will wait for days to audition. Only a small handful will be selected from each city. The speaking business is a great career but the first tool you need to start working on is finding your message and writing a book about it. If you do not have a book you can still get speaking jobs. Having a speaking career is different than getting some speaking jobs. A career is about crafting a great message that is worth writing about and becoming a motivational speaker. There are several ways to get your book finished. In fact, you may be a great speaker but not very good a writing. Ghost writers can take your hand written notes or even audio CD’s of your ideas and turn it into a work that you’d be proud to publish. In our Public speaking training course we’ll give you lists of writers and publishers. You’ll also want to self publish your first book, unless of course, you have already been signed by a publisher. If that is the case then you must know Oprah personally.
Coming soon is my free download of some quick tips for writing your first motivational speaking book.
